PIRELLI TIRE LLC

Pirelli & Joico: A Partnership for Smooth Rides & Healthy Hair – Introducing the “Drive & Shine” Package

Rome, GA – October 26, 2023 – You know Pirelli for keeping your car glued to the road. Now, they’re teaming up with Joico, the hair care pros, to bring you a little something extra – a promotion that’s all about looking and feeling good, from tires to tresses. Pirelli Tire LLC, based right here in Rome, Georgia, has been a global leader in tire technology for over 150 years. We’re not just about rubber and tread – we’re about performance, safety, and pushing the boundaries of what a tire can do. Whether you’re navigating city streets, hitting the open highway, or tackling challenging terrain, Pirelli tires are engineered to deliver. We supply tires for everything from everyday passenger cars to high-performance sports cars, motorcycles, and even racing vehicles. Our commitment to innovation means constantly researching and developing new materials and designs to improve grip, handling, and durability. We’re a huge part of the automotive world, but we also get that you are at the center of it all, and that means taking care of everything – including how you feel when you step out of your car. That’s where Joico comes in. Joico is a leading professional hair care brand known for its innovative formulas and commitment to healthy, beautiful hair. They’re all about giving you hair that looks and feels amazing, and they’ve become a staple in salons across the country. They're experts at rebuilding and restoring hair, and their products are designed to address a wide range of hair concerns, from dryness and damage to frizz and lack of volume. So, what’s this partnership all about? We realized that a smooth ride deserves smooth hair! When you invest in quality tires for your vehicle, you’re investing in a better driving experience. And when you take care of your hair, you’re boosting your confidence and feeling your best. The “Drive & Shine” package combines the best of both worlds. Introducing the Joico Moisture Line: The Perfect Complement to Your Pirelli Ride At the heart of this promotion is the Joico Moisture line. We're talking seriously hydrating goodness for hair that's thirsty. Let's face it, life throws a lot at your hair: heat styling, sun exposure, chemical treatments, even just the everyday. All that can leave your hair feeling dry, brittle, and damaged. The Joico Moisture line is designed to replenish lost moisture and restore hair’s natural vitality. It's packed with powerful ingredients like: Argan Oil: This “liquid gold” is rich in antioxidants, essential fatty acids, and Vitamin E, helping to nourish and protect hair from damage. Japanese Camellia Oil: A lightweight oil that deeply penetrates the hair shaft to provide intense hydration and shine. Multi-Weight Protein Complex: This smart technology helps rebuild and strengthen hair from the inside out, addressing damage at a structural level. What's included in the Joico Moisture line? Moisture Shampoo: This gentle cleanser removes impurities while delivering a surge of moisture. It leaves hair feeling soft, manageable, and hydrated. It's not stripping, which is huge when you're trying to get healthy hair. Moisture Conditioner: This luxurious conditioner detangles, smooths, and replenishes moisture, leaving hair silky soft and manageable. Use it after every wash for optimal results. Moisture Masque: This intensive treatment is like a spa day for your hair. Use it once or twice a week to deeply hydrate and repair damaged hair. It really makes a difference! Moisture Daily Moisture Leave-In Conditioning Mist: A light mist you can spray on damp hair for all-day hydration and protection. Great for after a swim or spending time in the sun. Moisture Replenishing Oil: A light oil that smooths the hair and gives it a healthy shine. The “Drive & Shine” Promotion: Details You Need to Know From November 1st to December 31st, when you purchase a set of four Pirelli tires at participating dealers, you’ll receive a special coupon for 20% off your entire Joico Moisture line purchase at [Retailer Name/Website]. “We’re really excited about this partnership,” says [Pirelli Spokesperson Name], [Title] at Pirelli Tire LLC. “We believe that taking care of yourself is just as important as taking care of your vehicle. The Joico Moisture line is a perfect complement to a smooth, comfortable ride in your Pirelli tires.” [Joico Spokesperson Name], [Title] at Joico added, “Healthy hair and a comfortable journey go hand-in-hand. We’re thrilled to partner with Pirelli to offer our customers a little something extra to help them look and feel their best.” Find a Participating Dealer & Learn More To find a participating Pirelli dealer near you and learn more about the “Drive & Shine” promotion, visit [Pirelli Website] or [Promotional Landing Page]. You can also find more information about the Joico Moisture line at [Joico Website]. About Pirelli Tire LLC Pirelli Tire LLC is a leading manufacturer of high-performance tires for passenger cars, motorcycles, and commercial vehicles. With a history spanning over 150 years, Pirelli is committed to innovation, sustainability, and delivering the ultimate driving experience. Pirelli Tire LLC is located at 100 PIRELLI DR SE STE 470, ROME, GA, 30161-3538, UNITED STATES. You can reach us at 918-247-9250. About Joico Joico is a leading professional hair care brand dedicated to providing innovative formulas and solutions for healthy, beautiful hair. Joico products are available at salons nationwide. Contact: [Pirelli PR Contact Name] [Pirelli PR Contact Email] [Joico PR Contact Name] [Joico PR Contact Email]

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