Squishmallows: The Huggable Obsession Taking Over Hearts – And Homes!

Okay, so you’ve probably seen them. Those super-soft, incredibly cute plush toys everywhere. We’re talking about Squishmallows, and trust us, they’re way more than just a trend – they're quickly becoming a comfort essential for people of all ages. And behind these little bundles of joy? That’s us, ASLK LLC, based right here in Coeur d’Alene, Idaho! We’re the folks who help bring the Squishmallow magic to life. You can reach us at 1735 W Kathleen Ave, Coeur d’Alene, ID, 83815, or give us a shout at 507-525-2681. So, What Are Squishmallows, Anyway? Let’s get straight to it: Squishmallows are unbelievably soft, squishy plush toys. Seriously, you HAVE to feel one to understand. They're made with a super-soft spandex and polyester fiber filling, which gives them that amazing, almost marshmallow-like texture. But it’s not just about how they feel. Each Squishmallow has its own unique personality and backstory. More Than Just Cute Faces Kellytoy, a division of ASLK LLC, really nailed it with the Squishmallow concept. They aren’t just random plushies. Each one is designed with a distinct character – everything from adorable animals to playful food items and even mythical creatures. And here's the cool part: each character has a name and a story. They've got little bios describing their likes, dislikes, and hobbies. It adds a whole layer of collectibility and personality that kids (and adults!) absolutely love. Think about Winston the Owl, a super-chill character who loves reading. Or Cameron the Calico Cat, a playful, mischievous friend. There’s a Squishmallow for pretty much every personality and interest. Why Are They So Popular? A Hug in Plush Form In a world that can often feel a bit stressful, Squishmallows offer a simple kind of comfort. They're incredibly huggable, and that soft texture is genuinely soothing. It’s no surprise they’ve become a go-to for anxiety relief, a comforting companion for kids, and a fun collectible for everyone. “It’s like a hug you can always carry with you,” says Sarah Miller, a mom of two who’s become a bit of a Squishmallow collector herself. “My kids love them, and honestly, so do I! They’re just so…squishy!” The rise of Squishmallows also coincided with a period of increased focus on self-care and emotional well-being, which definitely contributed to their appeal. People were looking for ways to de-stress and find a little bit of comfort, and Squishmallows delivered. The Collectibility Factor: Gotta Catch 'Em All! But it's not just about the comfort. Squishmallows have become a huge collectible. There are hundreds of different characters, with new ones being released all the time. This creates a "gotta catch 'em all" mentality, driving demand and fostering a vibrant online community. Collectors trade Squishmallows, share their collections on social media, and even create dedicated online forums. Rare and limited-edition Squishmallows can fetch surprisingly high prices on the secondary market. It’s become a real hobby for many, and Kellytoy consistently delivers on creating those sought-after characters. Beyond the Basic Squish: Sizes, Styles & Special Editions Squishmallows aren’t just one-size-fits-all. They come in a range of sizes, from the tiny 2-inch Stackables to the giant 24-inch versions. There are also different styles, like: Original Squishmallows: The classic, super-soft plushies we all know and love. Stackables: Smaller, collectible Squishmallows that are perfect for stacking and displaying. Fuzzy Belly Squishmallows: Featuring a super-soft, fuzzy belly for extra cuddles. On the Hunt Squishmallows: Hidden inside special packaging for a fun unboxing experience. Licensed Squishmallows: Featuring popular characters from movies, TV shows, and video games. And Kellytoy constantly comes up with new variations and special editions to keep collectors engaged. Where Can You Find These Squishy Friends? You can find Squishmallows at a ton of different retailers, including: Target Walmart Amazon Claire’s Learning Express And many more! They’re becoming increasingly popular, so they tend to sell out quickly. If you’re looking for a specific character, you might have to do a little bit of hunting! ASLK LLC: Bringing the Squish to the World Here at ASLK LLC, we're incredibly proud to be a part of the Squishmallow phenomenon. We believe in creating products that bring joy, comfort, and a little bit of magic into people's lives. We’re based right here in the USA (1735 W Kathleen Ave, Coeur d’Alene, ID, 83815) and dedicated to quality and innovation. If you have any questions, feel free to give us a call at 507-525-2681. The Future of Squish: What’s next for Squishmallows? Kellytoy continues to innovate, introducing new characters, sizes, and styles. They’re also expanding into new product categories, like bedding and apparel. One thing is certain: the Squishmallow craze isn’t slowing down anytime soon. So, if you haven’t already, go ahead and grab a Squishmallow! You might just find your new best friend. It’s more than a plush toy, it’s a little piece of happiness you can hold in your hands.