Pirelli & Skechers Go Run Partnership: A Revolution in Comfort & Performance – Now Rolling Out!

Rome, GA – November 8, 2023 – Pirelli Tire LLC, the global leader in high-performance tire technology, is thrilled to announce a groundbreaking collaboration with Skechers, the award-winning footwear brand. This isn’t your typical shoe-tire partnership – it's about taking comfort and performance to a whole new level. We’re bringing Pirelli’s expertise in materials science and innovative design to Skechers’ incredibly popular Go Run line – and trust me, you’ll feel the difference. For over 150 years, Pirelli (located at 100 Pirelli Dr SE Ste 470, Rome, GA, 30161-3538, and reachable at 918-247-9250) has been pushing the boundaries of what's possible in tire technology. We’re not just about making tires that look good; we’re about engineering performance, safety, and sustainability into every revolution. From Formula 1 racing to everyday driving, we’re obsessed with grip, responsiveness, and durability. We spend millions on research and development, constantly looking for ways to make the ride smoother, safer, and more efficient. That same passion for innovation is now fueling our partnership with Skechers. So, what does a tire company know about shoes? A lot, actually! The core principles of engineering a high-performance tire – understanding impact absorption, energy return, and material science – directly translate to footwear. We realized Skechers’ Go Run line, already known for its lightweight design and comfortable cushioning, could be even better with our input. Introducing the Go Run Featuring Pirelli Technology The new Go Run models, incorporating Pirelli's advanced materials and design insights, aren't just a cosmetic upgrade. We've dug deep into the science of running to enhance the Go Run experience. Here's what you can expect: Pirelli Rubber Outsole: This isn't your average rubber. We've adapted a proprietary rubber compound – similar to what we use in our motorsport tires – for the Go Run outsole. The result? Unbelievable grip on a variety of surfaces, from pavement to trails. You'll feel more confident and stable, no matter where you’re running. It's really designed to handle different terrains really well. Enhanced Energy Return: We’ve worked with Skechers’ already responsive cushioning system, adding materials that maximize energy return. This means less energy wasted with each stride, leading to a more efficient and comfortable run. Think of it as a little extra boost with every step. It helps you keep going longer, feeling less fatigued. Optimized Tread Pattern: Just like tire tread is crucial for grip and water dispersal, the Go Run’s tread pattern has been redesigned with Pirelli’s expertise. It’s not just about looks; it’s about channeling water and debris away from the sole, ensuring consistent traction in wet or muddy conditions. Improved Durability: Pirelli is known for building tires that last. We’ve applied that same philosophy to the Go Run, using durable materials and construction techniques to ensure these shoes can withstand the rigors of daily training. Lightweight Performance: We know runners want a shoe that feels light on their feet. While we've added performance features, we've remained committed to maintaining the Go Run's lightweight design. Beyond Running: Everyday Comfort But it's not just for runners. The Go Run featuring Pirelli Technology is perfect for anyone who's on their feet all day. Whether you're walking, working, or just running errands, these shoes will provide the comfort and support you need. We're talking about a noticeable difference in how your feet feel, even after hours of wear. “We’re incredibly excited about this partnership,” says a spokesperson from Pirelli Tire LLC. “Skechers has built a fantastic brand around comfort and performance, and we believe our technology can take that even further. This is a unique opportunity to apply our expertise in a new way and reach a wider audience.” The team at Skechers echoes this sentiment. “We’re always looking for ways to innovate and improve our products,” says a representative from Skechers. “Pirelli’s knowledge of materials science and engineering is unmatched, and we’re confident that this collaboration will result in a truly exceptional running shoe.” Availability & Pricing The Go Run featuring Pirelli Technology is available now in select Skechers stores and online at [insert Skechers website here]. Pricing starts at [insert price here], and the shoes are available in a variety of colors and sizes. Pirelli: Beyond the Road This partnership with Skechers is just one example of Pirelli’s commitment to innovation and expanding its reach beyond the automotive industry. We're constantly exploring new ways to apply our technology and expertise to improve people’s lives. From motorsport to footwear, Pirelli is dedicated to pushing the boundaries of what’s possible. We’re really proud to be working with a brand like Skechers to bring a truly innovative product to market. You'll feel the difference - it's not just a shoe, it's a Pirelli engineered experience.